The commercial FIAT indicated on the link below will air within the next few days. It was filmed at the beginning of the year 2007 and had the support of VEDDAS for creating one of the scenes. The idea was that the producers were in the movie the scene of a protest.

The producer (that is not vegetarian) had the idea of ​​a protest rather than a vegetarian environmental, that was what was already on the agenda. She then turned to VEDDAS to support. We lend our banners and signs for them and guide on how the protest should be. In the final result, eles inseriram alguns bonecos e frases como "Be Veg", they have created. Everything is very fast and posters VEDDAS appear very quickly (are black and appear more deeply), but you can see that it is a protest by animal.

Some of the elements that went into the composition may not be the ones who would have envisioned if we were doing a protest in real life, but still there is something that is in itself reprehensible outcome.

As I see it, the positive (that was what motivated our participation in the form of support for the creation of the scene in question) is the inclusion of vegetarianism as something casual and it is already part of the day-to-day society, putting in evidence when the issue could have been any other theme chosen.

Well, watch the video in one of the following options, and give opinions:

CCSP: http://www.ccsp.com.br/novo/pop_videos.php?id=20716

YouTube: http://www.youtube.com/watch?v=RzGysPWbfeE

George Guimarães

VEDDAS - Ethical Vegetarianism, Defense of Animals and Society