In partnership with the Municipality of the City of São Paulo, the VEDDAS held two exhibitions in São Paulo subway, one on "Veganism" and another on "Animals in Entertainment" stations Santana and Itaquera, respectively. At the same time, the subway cars equipped with televisions showed a brief video produced by VEDDAS with the theme "Animal Is Not Merchandise", that caught the attention of passengers to the issue of meat consumption. Due to the large influx of people in the São Paulo subway, these actions, that lasted 15 days, reached literally thousands of people.