Transmitted by GNT (Globosat), o programa Happy Hour, presented by Astrid Fontenelle, aired live across Brazil on 10/12/07 (International Day of Animal Rights) with the theme "Being Vegetarian".

The cast included the presence of a nutritionist specializing in vegetarian diets Dr George Guimarães, da Ananda (mother of a vegetarian), the actress Lucélia Santos and Antonio Tiger (professor de Yoga), whereas the latter two were not exactly vegetarians, as they reported consuming fish. In a short period of time (one o'clock), many myths about the vegetarian way of life, since the feeding behavior itself, surfaced and some might be clarified.